Commercial Due Diligence & Growth Advisory
Strategic Advisory for Technology-Driven Growth
I support private equity firms, boards, and CEOs in assessing go-to-market strength, execution risk, and the true scalability of revenue models in cybersecurity and enterprise software.
- 25+ Years Operating in SaaS & Cybersecurity
- $5M→$50M ARR Scaled at Vade in Under Four Years
- 5× Valuation Growth at Exit to Proofpoint
- 200+ Revenue Professionals Led Globally
Operator Background
An Operator's Lens on Every Engagement
My diligence work is grounded in having built and run the systems I evaluate. I have owned the P&L for global revenue organizations, managed through legal crises and budget cuts, rebuilt disengaged sales teams, and taken companies from near-failure to exit.
I know what a healthy GTM function looks like from the inside — and I know where the numbers can be made to look better than they are. My focus areas are cybersecurity and enterprise software, with deep experience across the US, Europe, and Asia-Pacific.
I am fluent in the commercial dynamics of MSP/MSSP channel models, enterprise direct sales, OEM relationships, and founder-to-professional-management transitions.
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Advisory Services
How I Work With Firms and Boards
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01
Commercial Due Diligence
Assessment of revenue quality, GTM scalability, and execution risk before investment. I evaluate what the numbers reflect versus what actually drives them — and where the model is likely to break under growth pressure.
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02
Board & Growth Advisory
Post-investment support for boards and CEOs navigating commercial execution challenges. I work as an operator-in-the-room, reviewing actual pipeline, assessing leadership capability, and identifying where the GTM machine needs structural change.
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03
Industry Expert Advisory
Operator-level perspective during investment evaluation for firms that need someone who has run these businesses, not only analysed them. My experience spans cybersecurity, enterprise SaaS, telco software, and digital media at scale.
Perspectives
Selected Writing on GTM and Growth
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Go-To-Market
Mastering Sales & GTM Strategy for PE-Backed Growth
How to structure a GTM function for the forecasting discipline, execution predictability, and ARR growth that PE timelines require — and where most companies fall short before they even start.
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Revenue Operations
Building a Scalable, Efficient, and Predictable Go-To-Market Engine
How to build the systems, cadences, and data discipline that turn a revenue team into a predictable machine — rather than growing by addition alone.
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Technology & AI
Everyone's Talking GenAI — but Few Know What to Do With It
Where AI tools are already changing how pipeline is generated, forecasts are managed, and sales teams are coached — separating genuine productivity gains from the hype.
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Ready to Accelerate Your Strategy?
Whether you are evaluating a new investment or navigating an existing portfolio, I bring the operator's perspective that diligence and board work demand.