Experience

25+ years building and scaling revenue organizations across cybersecurity, SaaS, telecom, and enterprise software — in the US, Europe, and Asia-Pacific.

Maya Gershon

Career History

  • Vade 2020 – 2024
    Chief Revenue Officer & Chief Marketing Officer — Acquired by Hornet Security, then Proofpoint
    • Scaled ARR from $5M to $50M with a lean GTM team under a strict cost structure imposed by an active US legal dispute — growing from within while simultaneously cutting headcount in other functions
    • Achieved 5× increase in company valuation, culminating in a successful acquisition by Hornet Security and subsequent integration into Proofpoint
    • Led global expansion across the US, EMEA, and Japan; built a 30-person US team from scratch and scaled a small, underperforming Japan presence into a 20-person high-performing organization
    • Maintained 30–300% YoY growth overall; delivered 600–800% YoY growth in a new channel product line built from zero; consistently surpassed Rule of 40 with >15% EBITDA
    • Executed a full GTM turnaround — rebuilding a disengaged global sales team into the highest-performing organization in the company through structural change, coaching, and data discipline
    • Built and scaled a channel-first motion (MSP/MSSP), implemented MEDDPICC qualification, introduced RevOps function, and led full company rebranding
    • Owned P&L across Sales, Marketing, Pre-Sales, Customer Success, Professional Services, Revenue Operations, and Technical Account Management — 200+ people at peak
  • WeWork 2018 – 2020
    VP Growth
    • Grew regional ARR from $15M to over $100M — a 600% increase — within two years
    • Led Sales, Marketing, Demand Generation, Account Management, and Partnerships
    • Drove multi-functional alignment and operational excellence through rigorous metrics and execution discipline
  • Amdocs 2016 – 2018
    VP Sales, EMEA — NASDAQ: DOX
    • Managed $600M+ P&L across Europe; led $150M strategic deals with Telefonica and other major telecoms
    • Led cross-country team of sales directors across 6+ markets, consistently exceeding targets
    • Built C-level relationships and managed complex, long-cycle deals with global ISPs
  • IronSource 2013 – 2016
    VP Sales & Customer Success — Acquired by Unity, NYSE: U
    • Drove ARR growth from $350M to $500M, improving profitability by 70%
    • Launched an internal task force to mitigate fraud risk, preserving a key business unit
    • Managed global revenue teams across the US, Asia, and Israel
  • Extreme Reality (XTR3D) 2011 – 2013
    VP Sales & Marketing
    • Scaled ARR from $0 to $5M across APAC, the US, and Europe
    • Closed strategic OEM and software partnerships with Samsung, Lenovo, Intel, Microsoft, and Sony
  • Keysight Technologies 2004 – 2011
    Director, EMEA Sales & Corporate Development — NYSE: KEYS
    • Managed $200M+ regional sales portfolio, achieving 300%+ growth in select markets
    • Led product strategy and M&A technical due diligence in cybersecurity and cloud
    • Sold network test and protocol emulation systems to global telcos and defence organisations
  • Cisco (P-Cube) & ECI Telecom 1997 – 2004
    Hardware Engineer
    • Developed high-speed communication systems and advanced FPGA modules for telecom infrastructure
    • Worked across R&D, product characterisation, and production coordination

Education

  • MBA — Kellogg School of Management, Northwestern University
    Joint program with Tel Aviv University. High Pass in all courses. Global curriculum spanning Chicago, Europe, and Asia.
  • B.Sc. Computer and Electrical Engineering — Ben-Gurion University
    Top 5% of graduating cohort. Completed degree one year younger than peers after skipping a grade. Worked as an R&D engineer from year two onward. Commended by the Head of Department as "one of the best students we have ever had."
  • Unit 8200, IDF Intelligence Corps (Cyber)
    Drafted at age 17 — highly unusual, requiring parental approval. Selected through a rigorous multi-stage assessment process with a low acceptance rate.

Languages & Location

English, French, Hebrew — fluent. Based in Israel with French citizenship. Experienced leading remote and distributed teams globally with regular travel to key markets.